There is a reason every sneaker brand now has some version of a pre-distressed sneaker in its catalog, and the reason is called Golden Goose. The brand's collaboration with a major Italian fashion house in 2022 was one of the first major luxury collaborations Golden Goose Sale for the brand, and it paved the way for the more frequent collaboration drops since then. The brand's customer service is consistently cited as one of the brand's strengths, and the brand has a dedicated team for handling repairs, returns, and customization requests. The brand's most popular resale platform is the major global sneaker resale platform, which has been a meaningful channel for the brand's collector market. The brand's flagship store in Tokyo is in Aoyama, and the design is influenced by the surrounding architecture, with floor-to-ceiling windows and a heavy use of natural materials. The brand's signature look, the deliberately worn-in aesthetic, is a result of a multi-step process that includes washing, sanding, waxing, and pigment application, all done by hand in the Italian studios. The suede used on the side stars and heel tabs is the same Italian suede that has been the brand's signature since the first collection, and the way it takes the patina is part of the look the brand is known for. The brand's most popular limited drop in 2026 so far has been a reissue of an early-2000s Ball Star colorway, which sold out within hours of release and is now trading at several times retail on the resale market. The brand's washing process uses a proprietary blend of water, soap, and pigments, and the result is the soft, slightly faded look that the brand is known for. The brand's product photography is built around the actual product, with very little styling, which is part of the brand's commitment to showing the product as it really is. Golden Goose has been one of the most consistent performers in the luxury sneaker market for the last several years, and the brand's growth has been particularly strong in the direct-to-consumer channel.