Polaris Market Research today announced findings from its latest report, projecting the global Gifts Retailing Market to grow from USD 18.41 billion in 2022 to USD 25.34 billion by 2032, at a CAGR of 3.26% over 2023–2032. The report profiles 20 leading companies across three segmentation categories: distribution channel, product, and region.

Analyst Commentary on Gifts Retailing Market Growth

“Rising disposable income is reshaping market growth in gift retail, as shoppers trade up to premium products such as jewelry and luxury goods and look for personalized gifts that feel meaningful,” said a Polaris Market Research analyst. “The opportunity lies with retailers that pair a strong physical footprint with e-commerce convenience and customization, because gifting demand is anchored to recurring occasions such as weddings, birthdays, and seasonal holidays.”

Current industry trends point the same way. Augmented reality product visualization, stronger social media marketing, and rising demand for seasonal decor are making the shopping journey more interactive, while a steady calendar of gifting occasions keeps baseline demand resilient.

Market Statistics at a Glance

• 2022 Market Size: USD 18.41 billion
• 2023 Market Size: USD 18.99 billion
• 2032 Projected Size: USD 25.34 billion
• CAGR (2023–2032): 3.26%
• Largest Region: North America, with the largest revenue share through the forecast period
• Fastest-Growing Region: Asia Pacific

Key Growth Drivers, Major Companies and Segments Covered

Growth Drivers: Rising disposable income, the popularity of online shopping, and the shift toward personalized and customized gifts are the primary forces behind the market’s expansion, alongside growing demand for souvenirs and novelty items. In the United States, disposable income reached an all-time high of USD 21,826.63 billion in 2021, according to Trading Economics, which supports premium gifting demand. Occasions such as weddings, birthdays, anniversaries, Halloween, Christmas, Hanukkah, and Easter keep spending active throughout the year.

Gift-giving is deeply rooted in many cultures, and shifting social trends, such as a growing preference for experiences over material possessions, influence what consumers choose to buy. Retailers are responding with more customization options, while higher production of fragrances and cosmetics and strong demand for personal products are expected to add momentum. Customized items such as polarized sunglasses, wigs, and toys are set to widen the addressable market further.

Major Companies Covered: Amazon.com, Walmart, Alibaba Group, Hallmark Card, American Greetings, Costco Wholesale, Shutterfly, and Williams Sonoma, among others.

Segments Covered: By Distribution Channel (Offline, Online), By Product (Souvenirs and Novelty Items, Seasonal Decorations, Greeting Cards, Giftware), By Region.

👉 Download a Free Sample of the Gifts Retailing Market Report and 2032 Forecast → 

https://www.polarismarketresearch.com/industry-analysis/gifts-retailing-market 

Segment Highlights: Offline Channel and Souvenirs Stand Out

The offline distribution channel is expected to witness the fastest growth during the forecast period. Brick-and-mortar stores let shoppers touch and see products before buying, which lifts satisfaction and loyalty, while in-store events and promotions drive foot traffic and sales.

By product, souvenirs and novelty items recorded the highest growth in 2022. These products carry emotional and sentimental value, are closely tied to travel and cultural experiences, and are priced affordably enough to appeal to a broad customer base.

Recent Developments in Gift Retail

• February 2025: American Greetings expanded its digital gifting portfolio with animated blessings and instant-send vouchers.
• January 2025: Hallmark entered a content-commerce partnership with actress Lacey Chabert to co-create branded products, films, and series.
• January 2025: Walmart Canada unveiled a CAD 6.5 billion (USD 4.8 billion) plan for new stores and automated distribution centers.
• September 2024: Deliveroo partnered with Not On The High Street to expand customized gifting and personalized gift delivery.
• January 2023: Enesco, a gifts, home accessories, and collectibles marketplace, was sold to Ad Populum.
• January 2023: Aldi opened three new stores as part of a development strategy that has created more than 1,000 new markets in ten years.

Regional Snapshot: North America Leads, Asia Pacific Fastest-Growing

North America is projected to hold the largest revenue share, supported by high disposable income, a large consumer base, a strong gift-giving culture, and a well-developed retail and e-commerce infrastructure. Asia Pacific is expected to post the higher growth rate, led by China and India, where a rising middle class is lifting demand. A PRICE poll cited in the report shows Indian middle-class households earning INR 5–30 lakh annually rose from 14% in 2004–05 to about 31% in 2021, and could reach nearly 63% by 2047.

Competitive Intensity and Pricing Pressure

Pricing pressure is the key restraint flagged in the report. Its Porter’s Five Forces analysis rates rivalry among existing firms as high, the threat of new entrants as low, and supplier and buyer power as moderate.

Why It Matters for Buyers Comparing Top Companies and the Market Forecast to 2032

For stakeholders researching the gifts retailing market forecast, the underlying report benchmarks market share, company positioning, and segment-level forecasts to support sourcing, partnership, and investment decisions through 2032.

About Polaris Market Research

Polaris Market Research is a B2B syndicated market research and consulting firm offering 5,000+ published reports across 20+ industry verticals, delivering data-backed insights to help businesses make informed decisions.

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