Pressure sensitive adhesives (PSAs) hold together much of modern life. They sit on the shipping label on your parcel, the tape sealing a carton, the wrap on a delivery van, and the bonded trim inside an EV. According to Grand View Research, the global pressure sensitive adhesives market was valued at USD 13.7 billion in 2025 and is estimated at USD 14.3 billion in 2026. It is projected to reach USD 18.8 billion by 2033, growing at a CAGR of 4.0% from 2026 to 2033.

This post covers four things: recent strategic developments, the companies shaping the market, regional dynamics, and the segments driving growth.

Recent Strategic Developments

Manufacturers are using acquisitions, capacity expansion, and sustainability-led product launches to strengthen their positions. Several moves stand out:

• Henkel acquires ATP Adhesive Systems (January 2026). Henkel bought the Switzerland-based company from Arsenal Capital Partners. The deal adds water-based, high-performance PSA tape technologies used in construction, automotive, electronics, and graphics.
• Bostik expands UV acrylic hot melt capacity (April 2024). The Arkema company announced an investment to scale its UV acrylic hot melt PSA production at its North American facilities, targeting industrial and specialty applications.
• Arkema acquires Dow's flexible packaging laminating adhesives business (May 2024). The move broadens Arkema's packaging adhesives portfolio and reinforces its position in flexible packaging.
• Henkel opens an Application Engineering Center in Chennai (February 2025). The center supports electronics customers in India. Henkel also announced plans for an adhesive materials manufacturing facility at its Pune site.
• Sustainability showcases at Labelexpo Americas (August 2024). Henkel presented recyclable PSA solutions for tapes and labels, along with food-packaging-approved products. Avery Dennison highlighted lower-carbon labeling materials, circularity-focused solutions, and connected packaging.

The takeaway: companies are betting on water-based and recyclable chemistries, regional application support, and portfolio expansion into higher-value niches.

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Major Industry Players

Competition is led by global adhesive and specialty materials companies, many of which also sit across the tape, label, and film value chain. The report profiles:

• Henkel Corporation
• Bostik
• Momentive Performance Materials
• 3M
• Avery Dennison Corp.
• tesa Tapes
• Nitto Denko Corporation
• Ashland
• H.B. Fuller Company
• Arkema
• Dow
• Eastman Chemical Company

Key players are working to widen their customer base through mergers, acquisitions, and collaborations. Raw material price volatility remains a persistent challenge. The companies best placed to manage it are those investing in sustainable formulations, capacity, and innovation.

Regional Dynamics

Asia Pacific: the volume leader. The region held roughly 40.0% of revenue in 2025. Rising consumer demand in China and India is lifting packaging and labeling needs. A growing automotive sector, with its focus on EVs and lightweight parts, is boosting PSA use in assembly and bonding. Urbanization and infrastructure growth are creating demand for PSA-based insulation, roofing, and flooring products.

India: a market on the rise. Government support for EV and auto component manufacturing, expanding electronics production, and infrastructure development are all increasing PSA adoption. Henkel's Chennai and Pune investments show how seriously suppliers are taking this market.

North America: the fastest-growing region. The region is expected to post the highest CAGR through 2033. Growth comes from construction (insulation, roofing membranes, flooring), healthcare (medical tapes, wound care, drug delivery), e-commerce packaging and labeling, and vehicle electrification. The U.S. dominated the regional market in 2025.

Europe: sustainability first. Strict environmental regulations and demand for sustainable packaging are accelerating adoption of PSAs made with renewable and recyclable materials, alongside steady demand in packaging, automotive, healthcare, and industrial applications.

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Core Market Segmentation

The report segments the market by product, technology, adhesive chemistry, end use, and region.

Product

• Largest in 2025: Tapes, with a share of around 35.0%
• Fastest-growing: Graphic films

Technology

• Largest in 2025: Water-borne, with a share of around 38.5%
• Fastest-growing: Radiation-cured (UV-cured)

Adhesive chemistry

• Largest in 2025: Acrylic, with a share of around 42.0%
• Fastest-growing: Silicone

End use

• Largest in 2025: Packaging, with a share of around 28.0%
• Fastest-growing: Automotive

Why these segments lead:

• Tapes are used widely in packaging, from boxes and envelopes to pouches and bags.
• Water-borne PSAs offer low VOC emissions, regulatory compliance, and suitability for paper substrates and food-contact labels.
• Acrylics bond well to paper and polar surfaces such as glass, steel, aluminum, polycarbonate, and PVC.
• Packaging benefits from the speed and ease of use of tapes and self-adhesive labels, particularly in food and beverage, beauty, pharmaceuticals, and logistics.

Where the momentum is:

• Graphic films are supported by growing brand and advertising spend, including vehicle wraps, signage, and outdoor graphics. Avery Dennison's Supreme Wrapping Film "Bright Escapes" color collection (September 2024) is one example.
• UV-cured PSAs combine solvent-acrylic-like performance with minimal VOC emissions and no need for special drying ovens.
• Silicone PSAs stand out for resistance to extreme temperatures, UV, chemicals, and weathering, which suits demanding industrial, automotive, aerospace, and electronics uses.
• Automotive growth reflects PSAs replacing conventional fasteners in interiors, trim, wiring, and EV applications.

What This Means for Industry Stakeholders

Growth is steady rather than explosive, so differentiation matters. Suppliers that pair sustainable, low-VOC chemistries with regional presence in Asia Pacific and North America, and with high-growth niches like graphic films, silicone, and automotive, look best positioned through 2033.

Track the Prices Behind the Market! Raw material volatility is one of the biggest variables for adhesive makers. Follow commodity pricing with Grand View Research's pricing intelligence platform. Explore Signal