Product Description SEO: Writing for Humans, AI Crawlers, and Google All at Once
Product descriptions used to have one job: convince a shopper to click "Add to Cart." Today, they have three audiences at once — real customers scrolling on their phones, Google's crawlers trying to understand what you sell, and AI systems like ChatGPT and Google's AI Overviews summarizing your products before a shopper even reaches your site. Writing for all three without sacrificing...
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