The Role of E-Commerce and Social Media in Shaping the Dermatological OTC Drug Market
The dermatological over-the-counter (OTC) drug market is undergoing a significant transformation, driven largely by the digital revolution. The rise of e-commerce and the pervasive influence of social media have fundamentally changed how consumers discover, evaluate, and purchase skincare products. Consumers are no longer passive recipients of information; they are active participants,...
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