Website Development for NYC Gyms and Fitness Studios: Booking, Retention, and Growth in 2026
Gym memberships hit a record 77 million in the US in 2024, with more people paying for access to fitness than ever before. And yet roughly half of new members quit within their first six months, and an estimated 67% of gym memberships go unused or are rarely used. This gap between record enrollment and dismal follow-through is exactly where a well-built digital experience earns its keep,...
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