Is Traditional SEO Dead or Evolving Under Zero-Click Search?

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2026-08-11 07:35:28 - Перевод -

Every few years, the digital marketing industry sounds the alarm that search engine optimization is officially dead. The current wave of concern centers on zero-click search, a phenomenon where search engines answer user queries directly on the results page using AI overviews, featured snippets, and knowledge panels. When users get immediate answers without clicking a single link, traditional...

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