How AI Is Powering the Next Generation of Customer Portals
Gartner benchmarks self-service at $1.84 per contact versus $13.50 for agent-assisted service. McKinsey reports AI deployments reduce total support interactions by 40 to 50%. And cost per customer interaction has dropped 68%, from $4.60 to $1.45, in organizations that have implemented AI properly. Those numbers describe the financial case for AI customer portals clearly. What sits behind them...
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