SEO Gets You Ranked, GEO Gets You Referenced by AI Search
Search has split into two arenas. In the first, people type a query into Google and scan ten blue links. In the second, they ask ChatGPT, Gemini, Perplexity, or Google's AI Overviews a question and get a single synthesized answer, with a handful of sources cited underneath. Businesses that treat these as separate worlds will lose visibility in both. The good news is that ranking on Google and...
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