The Two Second Rule: Why Some Videos Stop Your Thumb
Most videos lose you before they even start. Here is what the good ones do differently. Your thumb moves fast. Most videos get a flick and are gone. Then one stops you. You watch the whole thing. You may even send it to a friend. Why that one? The short answer: a video has about two seconds to win you. If the start is weak, nothing after it matters. You decide in two seconds A Bloomberg...
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