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Background Music Market to Reach USD 6.72 Billion by 2034 as Brands Invest in SoundWalk into a coffee shop, hotel lobby, fashion store or gym, and you will almost always hear music playing. That soundtrack is rarely an accident. Businesses use background music to shape customer mood, reinforce brand identity, influence how long people stay and even affect what they buy. As retailers and hospitality brands focus more on in-store experience, background music has become a...0 Commentaires 0 Parts 11 Vue 0 Aperçu