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2026-11-11 18:11:03 - Перевод -

How a Performance Media Buyer Balances Acquisition Costs and Campaign Growth

Media buying is often reduced to selecting audiences and increasing daily budgets. In practice, a successful growth decision also depends on margins, creative availability, conversion tracking, and the quality of customers entering the business. A campaign can look efficient today but become difficult to sustain when spend rises. The practical approach is to connect the message with a real...

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